PPC management services that have to prove themselves every month
Paid advertising is the fastest way to get in front of a customer — and the fastest way to burn money without noticing. Made Right Media is a Boise PPC agency that manages Google Ads and paid campaigns for businesses across Idaho with one standard: the cost of a new customer has to make sense against what that customer is worth.
Google Ads is very good at spending your money. Left to its own defaults, it will broaden your keywords, expand your audience, turn on features you didn’t ask for, and report all of it as success. Clicks go up. Impressions go up. The phone doesn’t ring any more than it did.
Most small business ad accounts we audit have the same problems: no conversion tracking that means anything, campaigns running on autopilot since the day they were set up, and no idea what a lead costs — let alone what a customer costs. Which means no way to know whether the account is an investment or a leak.
Run properly, paid search is one of the most measurable things you can do in marketing. You know what you spent, you know what you got, and you can decide with real numbers whether to spend more. That’s how we run it.
Part of the Made Right Model for Growth
PPC & Paid Advertising is a Confidence phase service. In the Made Right Model, it’s also the channel where the two foundational numbers — what a customer is worth and what it should cost to get one — stop being theoretical. Every campaign gets a target cost per acquisition derived from your customer value, and that target decides what we bid, what we cut, and when we scale.
Learn how the Made Right Model for Growth worksPaid search that answers to the numbers
We don’t hand you a monthly PDF of impressions and call it reporting. We manage your paid advertising the way you’d want your own money managed: with a target, a plan, and a straight answer about what’s working.
Account audit & setup
If you have an account, we audit it first — structure, targeting, tracking, wasted spend — and tell you what we found before we touch anything. If you don’t, we build one right: tight campaign structure, the right match types, negative keywords from day one, and conversion tracking that measures leads, not clicks.
Strategy & targeting
Which searches are worth paying for, which aren’t, and what we’re willing to pay for each. We build keyword and audience strategy from your customer research and your target acquisition cost, so the account is aimed at the people who become customers, not the people who browse.
Google Ads management
Search, Performance Max where it earns it, Local Services Ads for service businesses, and remarketing to bring back the people who almost converted. Ongoing paid search management means weekly optimization — bids, budgets, ad copy, search terms — not a quarterly glance.
Landing pages & conversion
Sending paid traffic to your homepage is the most common and most expensive mistake in paid search. We build or optimize landing pages that match the ad, say one thing, and make the next step obvious. Often this is where the biggest gains come from, not the account itself.
Paid social & other channels
Meta, LinkedIn, and YouTube when they fit your customer and your budget. We’re honest about when they don’t. For most local service businesses, search comes first; for B2B and considered purchases, LinkedIn or remarketing often earns a place.
Reporting you can read
Spend, leads, cost per lead, and — where we can close the loop with you — cost per customer and return on ad spend. One page. Plain language. Reviewed with you, not emailed into a folder.
Campaigns that paid for themselves
We’ve run paid campaigns for medical practices, private schools, home services companies, real estate brokers, and professional firms across Idaho. The pattern is consistent: the first month is about stopping the bleeding in the existing account, and the real gains come from fixing the landing page and tightening the targeting to the customers who are actually worth acquiring.
We’ve done this work for:
- Healthcare and wellness practices
- Early education and private schools
- Home services and trades
- Real estate and property
- Professional services and B2B
- Retail and e-commerce
See our work
Paid campaigns land on pages, and pages are where you can see the work. Browse selected client work, including the landing pages and sites our campaigns drive to.
View selected workShould you be spending on ads at all?
Sometimes the honest answer is not yet. Our guide to investing in marketing explains how to think about paid search, SEO, and content as investments with different payback periods — and how to know which one your business should fund first.
Read: Investing in MarketingLet’s find out what your ads are actually costing you
If you’re running ads and can’t say what a customer costs, or you’re thinking about starting and want to do it right, let’s talk. We’ll audit what you’ve got and tell you the truth about it — including if the answer is to spend less.
Start a ConversationNot sure where to start? Take the Made Right Assessment.