Showing up in search
Resources
Guides for owners who want to understand their marketing.
Four long-form guides on how marketing works for a small business — what matters, what doesn’t, and how to tell if it’s paying off. Each one leads to shorter posts on the blog.
Four guides, one model.
Start with the numbers, then work through the model in order: Clarity, Confidence, Growth.
Start here · All three phases
Investing in marketing
How to know what’s working and what it’s worth — the numbers behind every phase of the model.
8 articles
Read the guideLatest from the blog.
Shorter posts, each tied to one of the guides.
Investing in marketing
Is SEO worth it for small business?
Investing in marketing
Marketing as investment, not expense
Knowing your market
Content strategy for small business: what to write and why
AI for your business
AI automation for small business: where to start
Showing up in search
How to Show Up in Google’s AI Overviews
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