The Big Outside | Made Right Media

The Big Outside

A high-traffic, outdoor blog and eCommerce site.

The Big Outside is the personal blog and eCommerce site for Michael Lanza. He’s authored more than a thousand posts, and continues to post original content like epic trips, gear reviews, and advice. In addition to advertising revenue, The Big Outside offers a premium membership, downloadable products, and custom-trip planning services.

Web Development

High-traffic websites like The Big Outside , which sees several thousand visitors per day, present a unique challenge for developers. Not just any WordPress setup will do. And if you want to stay in Google’s good graces, the site had better serve all of its users lightning fast. Made Right Media rebuilt the old website on a new platform that significantly improved page load speeds across the board, and meticulously vetted each function and plugin to provide outstanding performance. This boost in performance also boosted The Big Outside’s organic search ranking, which boosted traffic, which boosted revenue.

Consulting, Web Stories, and Double the Traffic

What happens when you throw a whacky idea at a strong client relationship? Sometimes you get to double your organic traffic! After doing some research into Google Web Stories, Made Right Media identified them as a potential traffic source for The Big Outside. Michael was along for the ride, and the little experiment resulted in an over-night doubling of organic traffic, from a completely new audience.

I hired Roger and his team at Made Right Media to completely redesign my blog and website, The Big Outside, because I knew after first meeting with him and then seeing his subsequent proposal that he was as excited about and committed to the success of my project as I was. He listened to and understood my goals for it and used his expertise to help me understand how to achieve them. Throughout the process, including before and long after the launch of the new site in March 2019, he addressed every concern, question, and fix I asked of him (within the scope of the project). He made suggestions for improving the site that would never have occurred to me. I would tell anyone who needs a highly professional redesign or other website project done that they will be very pleased with the work of Made Right Media.

Michael Lanza, The Big Outside