The Big Outside is the personal blog and eCommerce site for Michael Lanza. He’s authored for a thousand posts, and continues to post original content like epic trips, gear reviews, and advice. In addition to advertising revenue, The Big Outside offers a premium membership, downloadable products, and custom-trip planning services.
Consulting, Web Stories, and Double the Traffic
What happens when you throw a whacky idea at a strong client relationship? Sometimes you get to double your organic traffic! After doing some research into Google Web Stories, Made Right Media identified them as a potential traffic source for The Big Outside. Michael was a long for the ride, and the little experiment resulted in an over-night doubling of organic traffic, from a completely new audience.