In developing this website, we faced some pretty unique challenges. We needed to connect with potential clients around the world to show them that Boise was a fantastic place to study English and experience the United States. Not only did we need to incorporate a lot of information in several different languages, we needed the flexibility to add more languages, and we wanted beautiful photos to show people what Boise is all about.
The final result is a website that draws viewers in with a shiny slide show, large images featured throughout the website, a unique user interface to navigate through out the site, imbedded PDFs, social media integration, and an informative footer that automatically updates with tweets and blog posts. It also utilizes a classy popup to collect subscribers for our useful newsletter. As soon as they enter their email address, their information is automatically integrated into our MailChimp campaign. It’s pretty slick