CR Languages’s new website is a great example of how Made Right Media can leverage WordPress plugins and themes to create a very powerful, very functional website for thousands less than coding it from scratch. On the surface, the website provides basic information about CR Languages’s services in an easy to use format and the page architecture of the site greatly improved search engine results.
Facilitating a shift in their marketing plan from pay-per-click to newsletters, the site utilizes an intuitive email capture system that prompts users to sign up for a newsletter only when it detects that they are about to leave the page. It is fully integrated with Mail Chimp, allowing CR Languages to send targeted email campaigns based on the interest of each person. The website also hosts a platform for online courses, which are currently underdevelopment.