Content Marketing: what is it, and is it right for you?
Let’s face it, running a business isn’t easy. The biggest struggle is getting your brand out there. Content Marketing is all about the brand of your company. Learning how to effectively market your content to your audience is a great asset. You may have a great product or service that could change the world, but how will people buy from you if they can’t find you?
What is Content Marketing?
Content marketing, in short, is the sharing of online material to promote your product or service. Whether it be a quick tweet, or a well thought out and edited blog post, everything you create online should direct people to your brand. Millions of people are browsing the internet every day. Whether they are looking up something, or on social media, there are bound to be countless customers looking for your product or service. Here is a great resource about the history of content marketing.
How to build your brand through content marketing
Think of content marketing as a selling tool, no different than a carpenter’s hammer or a doctor’s stethoscope.
Keeping your audience interested is an essential part of selling your brand. A popular and subtle way of doing this is to sell your brand without seeming like you are. Sell without selling. Make your brand seem human by getting out to the public through mediums they are familiar with. Social Media is a great tool that is at your disposal. Companies that use social media to their advantage are shown to be more successful.
Know who you’re marketing towards
While your brand is unique, your audience is not and can be targeted in a specific way that markets your brand towards them. Finding your target audience is a big part of content marketing. Your marketing should be tailored to how your target demographic finds your site. Maybe your product is an impulse purchase, or maybe you sell a service, or a subscription based product. Learning how to cater to these different demographics is crucial to creating a brand. All of these are things to keep in mind when marketing your business. Content marketing is a major asset and a key factor to growing your company.
Still unsure if content marketing is right for you? Leave a reply below.